Promotional Writing Projects
Welcome to my promotional writing portfolio! This is where I showcase my various promotional writing pieces, including ads, marketing content, and more. Feel free to browse through and get a sense of my writing style and creativity.
Assignment: Media Pitch Writing
For this project, I acted as the public relations manager for my hometown's visitor center. I drafted a professional media pitch that highlights the value of visiting, includes hyperlinks to additional information, and follows AP Style with clear, concise writing. I made sure to include a strong call-to-action and sourced all event details accurately. This assignment strengthened my skills in media outreach, persuasive writing, and professional communication.
Social Media Writing
For this project, I expanded on my radio script assignment by creating a multi-platform social media campaign for the Indianapolis Zoo. I developed unique posts for Facebook, Twitter, and Instagram, tailoring each message to fit the style and audience of the platform. I kept a consistent theme across all posts while adapting the tone and length as needed: using storytelling for Facebook, a newsworthy approach for Twitter, and a visually engaging style for Instagram. Each post included hyperlinks, proper hashtags, and followed AP Style with excellent grammar and punctuation. This assignment helped me build my skills in strategic content creation, platform-specific writing, and campaign development.
15-Second Radio Script
In this project, I crafted a 15-second radio advertisement spotlighting an upcoming event at the Indianapolis Zoo. Utilizing the provided template and adhering to best practices discussed in our lectures, I developed a concise and engaging script that effectively promotes the event to a broad audience. The script was meticulously written following AP Style guidelines, ensuring impeccable grammar, punctuation, and formatting. This assignment enhanced my skills in audio scripting, persuasive messaging, and strategic event promotion.​
Business Memo Writing
For this project, I served as an Internal Communications intern for OneAmerica Financial Partners, Inc. I researched the company's ASPIRE Award nominees and crafted a professional business memo addressed to all OneAmerica employees. The memo used best practices in internal communication, including a clear date, specific audience targeting, an engaging subject line, a strong lead paragraph, detailed body content, and a sincere call to action. It was carefully formatted for visual appeal and written following AP Style with excellent grammar and punctuation. This assignment helped me build skills in professional business writing, audience-focused messaging, and corporate communication strategy.